Privacy Policy

Last Updated: January 2026

Honey and Violet ("we," "us," "our," or "Company") operates honeyandviolet.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using honeyandviolet.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We collect information in the following ways:

• Personal Information: When you voluntarily submit information through contact forms, newsletter sign-ups, or account registrations, including your name, email address, and phone number.
• Technical Data: Automatically collected information such as your IP address, browser type, operating system, device identifiers, and referring website.
• Usage Data: Information about how you interact with our website, including pages visited, time spent on pages, clicks, and scrolling behaviour.
• Cookies: Data stored via cookies and similar tracking technologies (see Cookie Policy section below).

How We Use Information

We use collected information for the following purposes:

• To operate, maintain, and improve our website and services.
• To track affiliate commissions and validate referrals to William Hill and other casino partners.
• To conduct website analytics and understand user behaviour.
• To send promotional communications, newsletters, and updates (with your consent where required).
• To respond to your inquiries and provide customer support.
• To comply with legal obligations and prevent fraud or misuse.
• To personalise your experience on our website.

Cookie Policy

We use cookies and similar technologies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and track your activity.

Types of Cookies We Use:

• Essential Cookies: Required for website functionality (e.g., session management).
• Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Enable us to track referrals and commissions from William Hill and partner casinos.
• Marketing Cookies: Used for retargeting and promotional purposes.

Cookie Opt-Out: You can control cookies through your browser settings and opt out of non-essential cookies at any time. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality.

Third-Party Links

Our website contains links to external websites, including William Hill's online casino and other gambling and affiliate sites. We are not responsible for the privacy practices, content, or security of third-party websites. We strongly encourage you to review the privacy policies of any external sites before providing personal information or engaging in transactions.

When you click on affiliate links and register with third-party casinos or gambling operators, your information is subject to their privacy policies, not ours. We have no control over how third parties collect, use, or protect your data.

Your Rights

Under UK Data Protection Law (GDPR and Data Protection Act 2018): You have the right to:

• Access your personal data and obtain a copy of the information we hold about you.
• Rectify inaccurate or incomplete personal data.
• Request deletion of your personal data (subject to legal obligations).
• Restrict or object to processing of your data.
• Data portability (receive your data in a structured, commonly used format).
• Withdraw consent at any time where we rely on consent as a legal basis.
• Lodge a complaint with the Information Commissioner's Office (ICO).

For US Residents: If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt-out of the sale of personal information.

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Generally:

• Contact information is retained for the duration of our business relationship and for a reasonable period afterwards.
• Analytics and usage data are typically retained for up to 24 months.
• Affiliate tracking data is retained for the duration required by our affiliate agreements with William Hill and other partners.
• If you request deletion, we will remove your data within 30 days, unless we are legally obligated to retain it.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how we handle your information, please contact us at:

Email: [email protected]

We will respond to your request within 30 days in accordance with applicable data protection laws.